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Modelling and Analysis of Human Behavior

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  • [Feb 11, 2018] Course website created

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Seminar Content

Human behavior ist hard to capture, especially with regard to formal terms. A plethora of disciplines has devoted its forward towards analyzing as well as predicting human behavior, notably the entire corpus of social sciences.

While a treatise of all aspects of modelling and analyzing human behavior in a formal way is near impossible, the seminar at hand focuses on two research fields that are particularly close to applications in Computer Science: 1. Social Network Analysis (SNA) and 2. Game Theory.

Social Network Analysis has seen a strong uptake in the last 20 years as researchers from diverse fields have begun to decipher the features and characteristics of these organic networks (as opposed to artificially grown ones). The seminar will take a whirlwind tour through the various stages of scientific discovery and also delve into applications that make use of the knowledge gathered from SNA.

Next, we will briefly step into Game Theory, one of the most notable and influential disciplines from the 20th century, in particular to economics.

With an understanding of both SNA and GT on board, we will step into the more practical part of the seminar, which is the domain of online marketing and digital advertising, analyzing the different variations that exist today (e.g., display advertising, real-time bidding, SEM, contextual advertising).

Application Procedure

  • We kindly ask prospective participants to apply via the university's online application system for participation in the seminar
  • Please note that the number of participants is limited to 10.

Administrative Stuff

  • The seminar is organized as an "en bloc" seminar, consisting of two session with mandatory participation.
  • Session I: The first session will be held on Saturday, May 5, 2018 in room SR 02-016/18, Geb. 101. The session takes place 9am s.t. until 1pm. Please be punctual, late-comers are not admitted to the seminar

    The aim of this first session is to provide all participants with basic knowledge about SNA and GT, and what will be asked of students in terms of presentation skills and the writing of a scientific report, present the topics to be elaborated in presentations, and assign topics to participants. Moreover, the first session will address the organization of the second session, to be held over the weekend (Saturday plus Sunday).

  • Session II: The second session will feature the oral presentations of all 10 participants and take place Saturday and Sunday, June 23-24, 2018 in room SR 01-016, Geb.101 (to be confirmed).
  • Additional information:
    • ECTS: 4 cr. (equals 2 SWS)
    • Location: As indicated for each session
    • Language: English/German
    • Time: 2 sessions: As indicated in the above paragraphs

Prerequisites for Passing

  • Full participation in both sessions is mandatory
  • Submission of written report (5-10 pages DIN A4, 12 pt., single-spaced, one-column) by Sunday, June 10, 2018
  • Oral presentation of each participant (English or German); presentation 30 mins, discussion and question 10 mins; note that presentations have to be in PPT and need to follow the format template handed out in the first session
  • Final presentations need to be submitted by Sunday, June 17, 2018 the latest, by email (cai.ziegler at hotmail dot de)
  • Participation in discussions and the quality of questions raised is also part of the final grade assigned
  • The final grade is composed 60% oral presentation plus participation in discussions and 40% written report

Topics and References

  • Topics and references will be handed out in the first session.
  • Note that the indicated paper references are only meant as starting point. Students are highly encouraged to search for other suitable references.