From Social Networks and Game Theory to Online Advertising
News
- [Oct 05, 2015] Attention, date and location for first session has been changed!
- [Sep 28, 2015] Web page created
Host
Seminar Content
The seminar at hand investigates social interactions, which is the case both for Social Network Analysis (SNA) as well as for Game Theory.
Social Network Analysis (SNA) has seen tremendous uptake in the last 20 years as interdisciplinary researchers have begun to decipher the features and characteristics of these organic networks as opposed to artificially grown ones. The seminar will take a whirlwind tour through the various stages of scientific discovery and also delve into applications that make use of the knowledge gathered from SNA.
Next, we will briefly step into Game Theory, one of the most notable and influential disciplines from the 20th century, in particular to economics.
With an understanding of both SNA and GT on board, we will step into the more practical part of the seminar, which is the domain of online marketing and digital advertising, analyzing the different variations that exist today (e.g., display advertising, real-time bidding, SEM, contextual advertising).
Application Procedure
- We kindly ask prospective participants to apply via HIS-LSF for participation in the indicated seminar
- Please note that the number of participants is limited to 10.
Administrative Stuff
- The seminar is organized as an en bloc seminar, consisting of two session with mandatory participation.
- Session I: The first session will be held on Friday, Oct 16, 2015 in room SR 02-016/18, Geb. 101. The session takes place 3pm s.t. until 7pm. The aim of this first session is to provide all participants with basic knowledge about SNA and GT, and what will be asked of students in terms of presentation skills and the writing of a scientific report, present the topics to be elaborated in presentations, and assign topics to participants. Moreover, the first session will address the organization of the second session, to be held over the weekend (Saturday plus Sunday).
- Session II: The second session will feature the oral presentations of all 10 participants and take place Saturday and Sunday, Jan 16-17, 2015 in room SR 01-016, Geb.101 (to be confirmed).
- Additional information:
- ECTS: 4 cr. (equals 2 SWS)
- Location: As indicated for each session
- Language: English/German
- Time: 2 sessions: As indicated in the above paragraphs
Prerequisites for Passing
- Full participation in both sessions is mandatory
- Submission of written report (5-10 pages DIN A4, 12 pt., single-spaced, one-column) by Fri, Dec 11, 2015
- Oral presentation of each participant (English or German); presentation 30 mins, discussion and question 10 mins; note that presentations have to be in PPT and need to follow the format template handed out in the first session
- Final presentations need to be submitted by Fri, Jan 08, 2016 the latest, by email (cai.ziegler at hotmail dot de)
- Participation in discussions and the quality of questions raised is also part of the final grade assigned
- The final grade is composed 60% oral presentation plus participation in discussions and 40% written report
Topics and References
- Topics and references will be handed out in the first session.
- Note that the indicated paper references are only meant as starting point. Students are highly encouraged to search for other suitable references.